We want to work with the best and give our financial planners & wealth advisors the best experience.
Alfred Poon, CFP, CIM, FMA
President & CEO
Alfred founded AssetPlus Capital Inc., a mutual fund and exempt market dealer, in 2025. He also serves as the principal of AssetPlus Financial Services Inc., a life insurance MGA and sister company of the dealer, established in 2001.
With over 20 years of experience in the finance industry, Alfred has held management, investment, banking, and lending roles with CIBC, Vancity, and several other Canadian dealers and brokerages. His diverse background has equipped him with a strong understanding of financial planning, risk management, and client-centered advisory services, enabling him to guide clients and advisors with clarity, confidence, and strategic insight. Known for his hands-on leadership style and commitment to professional excellence, Alfred works closely with advisors and industry partners to foster collaborative relationships and deliver high-quality financial solutions.
Alfred graduated from Simon Fraser University with a Bachelor of Arts in Economics and Psychology, and holds the Certified Financial Planner (2009), Chartered Investment Manager (2011), and Financial Management Advisor (2007) designations. He has also completed the Certificate in Advanced Investment Advice.
Virginia Matos
Chief Compliance Officer
Virginia brings more than twenty years of experience in the Canadian financial services industry, specializing in mutual fund and exempt market compliance, dealer governance, contracting, advisor supervision, and regulatory oversight. Throughout her career, she has designed and led comprehensive compliance programs that align with CIRO requirements, provincial securities legislation, FINTRAC obligations, and industry best practices, ensuring that advisors operate within a disciplined and well-supervised environment.
Virginia has held progressively senior roles within Canadian dealer and distribution organizations, where she has overseen the full compliance lifecycle, including internal audits, trade supervision, KYC/KYP/suitability review frameworks, advisor conduct monitoring, complaint investigation, and regulatory reporting. Her expertise also extends to developing risk-based supervisory models, updating policies and procedures, managing annual attestations, conducting training sessions, and supporting firms through regulatory examinations and remediation processes.
Virginia is fluent in English and Spanish.
Nikki Chen
Operations Manager
Nikki currently serves as the Operations Manager of AssetPlus Capital Inc.
Prior to joining AssetPlus Capital, Nikki worked in a number of operations and customer service positions with different financial and retail organizations. She ensures smooth day-to-day operations, supports regulatory compliance, and upholds the firm’s commitment to delivering exceptional service to its clients.
Nikki graduated from Simon Fraser University with a Bachelor of Business Administration, and has completed the Canadian Securities Course.